I am a Data Analyst with hands-on experience in Digital Marketing and Online Business fields.
I drive analytics projects, from KPI definition to visualizing and presenting insights, following the entire process.
There are these kinds of questions that need to be answered:
- What features do most profitable users have in common?
- What is their customer journey?
- When is a customer a churn risk?
- How does Customer Care interactions affect lifetime value?
And I can help you with that.
Do you know how to choose your business KPI?
I try to gain as much insight as possible into the business goals for data mining, by clarifying problems, goals, and resources.
I work with every part of the organization to prioritize business and information needs.
Data preparation is one of the most important aspects of data analysis.
I acquire data from primary or secondary data sources.
This part involves taking a closer look at the data available for data analysis and then proceeding to clean it.
Do you know which data analysis method you need?
I interpret data, analyze results using statistical techniques such as:
• Linear/non-linear regression
• K-means clustering
• Sample size estimation
• Statistical tests
• and many more
Data visualization tools are essential to make data-driven decisions.
I determine the appropriate type of graph for your situation.
I provide an accessible way to see and understand trends, outliers, and patterns in data.
Growth never ends.
Once the data has been presented and decisions has been made, I work with the team to define new data collection and analysis processes.
In the last few years, I worked with a wide range of companies: from online business to multinational corporations.
I learned how to understand the needs and priorities of every client and turn them into ad-hoc data strategies.
This allows me to communicate effectively with all the figures involved in a project.
Data is a major asset for a company, let's find out how to use yours.
I am impressed by her professionalism and the way she approaches to Data Analysis. I recommend her to everyone who does need a Digital Analyst.
Founder @ Tag Manager Italia
Irene is extremely proactive and competent. His work is always on-time and extremely useful, not only for the team but for the entire company.
CGO @ Marketers
CEO @ DataBeat
Irene is a highly competent Digital Analytics professional, and she knows very well both Google Analytics and Google Tag Manager. She's also a really serious and helpful person and I enjoy working with her.
How can I help you?
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